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Social media strategy, content and management
Build a consistent brand presence and give customers a reason to engage with your business.
Social channels connected to your wider marketing
Lanka OpenSoft helps businesses in Sri Lanka and the UAE plan their social channels, create relevant content and manage day-to-day activity. We connect your social presence with your website, enquiries and wider marketing goals.
Our team includes Meta-certified professionals with practical experience in content and campaign management.
How we work on your channels
Strategy shaped around your customers
We review your audience, existing channels and business priorities to define content themes, tone of voice and campaign objectives. The channel mix may include Facebook, Instagram, LinkedIn, TikTok, YouTube and X, depending on where your audience spends time.
Content planning and production
A monthly calendar provides a clear view of planned posts, campaigns and approvals. Content can include branded graphics, carousels, product highlights, educational posts, customer stories, short videos, Reels and Stories. Captions, subtitles and platform-appropriate formats help make content easier to understand and share. We agree production responsibilities and approval timelines in advance.
Publishing and community management
We schedule approved content, maintain profile information and manage comments and enquiries within agreed coverage hours. Response guidelines keep the brand voice consistent, while sensitive questions and service issues are escalated to the appropriate person in your business.
Paid social campaigns
Where included, we plan advertising around a clear objective such as awareness, enquiries or sales. Services can cover campaign setup, creative testing, audience selection, budget monitoring and optimisation. Advertising spend is agreed separately from management and production fees.
Channels we work across
The right mix depends on where your audience already spends time, and on what your team can sustain. We would rather run three channels well than six badly.
Tracking and useful reporting
We connect campaign links and conversion tracking where technically appropriate and permitted. Reports distinguish paid and organic activity and focus on relevant measures such as reach, engaged visits, enquiries, cost per lead and sales where tracking supports attribution. Findings inform the next content cycle.
Common questions
The monthly plan specifies each channel, content quantity, format, revision allowance and approval process.
Your business retains its accounts. We work through appropriate delegated access and agree asset ownership in the service terms.
Ready for a more consistent social presence?
Let us build a plan around your audience and resources.